The argan tree, endemic to south Morocco, plays a key ecological role in protecting the area from desertification and soil erosion. It produces an edible oil when its fruit is roasted, or a cosmetic plant oil if it is extracted by first cold pressing. Argan oil benefits from a PGI (Protected Geographical Indication) guarantee label which confirms its origin. In order to preserve its main active ingredients and pleasant taste, it must not be exposed to heat.

The economic sector for this oil is set apart by the fact that it involves women, who are often in a precarious situation. They harvest the argan, then produce this oil for small communities.

It is appreciated in cosmetics for its unique components, in particular omega 6 and 9, vitamin E and squalene. Its polyunsaturated fatty acids give it anti-aging and antioxidant properties which Berber women had intuitively known for centuries. Argan oil rebuilds the cutaneous barrier, limits skin water loss and increases collagen synthesis.

We also appreciate the shell of the stone – a residue from the manufacture of the oil – which, when dried and reduced to a powder, becomes an effective natural exfoliator.

Rhassoul is a type of clay collected in the Moroccan Atlas Mountains, where the soil is not fertile but dry. Rhassoul requires limited intervention; it is simply dried in the sun and sometimes reduced to a fine powder to facilitate use.

In pharmaceutics and cosmetics, it is frequently used to neutralize substances or purify an environment, for example, water.

It is different from other clays due to its ability to absorb large amounts of water (1.66 times its weight), becoming a liquid paste. Ancestral Moroccan rituals have been using it for many years for its cleansing properties.

Rhassoul is often combined with floral water or argan oil to create a 100% natural mask.  Applied to the skin or hair, it captures sebum and impurities, acting as a natural mineral soap.